On March 20 the 12th edition of the tourist guide Pasión por Estepona was presented.
After months of preparations, nerves and great enthusiasm, the great day finally arrived, the day when the new edition of the tourist guide Pasión por Estepona came to light. And I did not see alone, since this XII edition came loaded with airs of renewal.
Do not miss this chronicle where we tell you how was the presentation and the news that includes this new edition of the guide of Passion by Estepona.
Event to present the XII edition of the tourist guide Pasión por Estepona
The place chosen to make the presentation of the tourist guide Pasión por Estepona of this 2018 was the Restrobar 11 & 11, in the seaport of Estepona.
We had the great fortune of being surrounded by a large part of the city’s businessmen, from the owners of the most representative shops in the city, to the fashion, decoration, hotels and the visible shops behind the most acclaimed restaurants in Estepona. , even the most adventurous with diving or paintball businesses, who accompanied us in this event where we showed everything we had prepared with so much effort and affection.
In addition to the businessmen of the city, we also had the honor of having the presence of the mayor of Estepona, who gave us some beautiful words.
The act was enlivened by a few delicious appetizers that were offered by 11 & 11 Restrobar, and that delighted all the attendees.
News in the tourist guide Pasión por Estepona
And this year the guide comes loaded with news focused on a very important technological leap. A before and after, a turning point in the life of this guide that represents the entire tourist offer of Estepona.
What have these changes consisted of? Basically we are talking about a digital transformation that focuses on the user experience and that aims to bring Estepona tourism to any type of device and format, from the traditional paper with the physical guide to smartphones and tablets. Let’s go little by little better.
New web of Passion for Estepona
One of the great novelties is the complete renewal of the website of the tourist guide, which was presented by Ana María Ros, CEO of TICTACSEO, agency in charge of SEO and creation of the web for Pasión por Estepona. Next to her were The Digital Balloon team, collaborators of TICTACSEO, who are the current ones in charge of managing the social networks of Pasión por Estepona.
In addition to the striking visual change that the web has suffered, it is very remarkable how it has been structured to highlight the strengths of each Estepona business that is part of Pasión por Estepona. A cleaner design, where photographs are the main protagonists, and which also include the map of the location of each of these places, make this new website a much more focused site to the user experience, that is, designed so that tourists who visit the city find each place easily, simply and intuitively.
We will highlight two very innovative sections:
- Events, a section has been included where the events related to tourism that take place in Estepona will be updated. In this way you can observe in a very simple way that the city offers us every month
- Maps, in this enclave there are all the places of interest that the tourist guide of Pasión by Estepona gathers, showing besides each of them a small description and the exact place of its location. Useful, right?
Application for smartphone and tablet
Yes, the guide of Passion for Estepona also has an application for your mobile phone.
At the moment it is only available for Android devices through Google Play, but soon it will also be for IOS users.
To download the application you only have to access through the following link:
We leave you to finish with a small sample of photographs, where you can see how well we had and how happy we were to present you the XII edition of the tourist guide Pasión por Estepona.